Marketing

Unlock your marketing potential: Introducing the Red Hat Campaigns and Demand Generation platform

July 22, 2025
2 minute read

We are excited to introduce the Red Hat Campaigns and Demand Generation platform, your new self-serve demand generation tool that helps you customize content, execute campaigns, and track your success. This powerful platform is designed specifically for partners like you, enabling you to autonomously implement and drive marketing campaigns and create event registration pages that are fully aligned with Red Hat鈥檚 branding and messaging.

欧博体育平台 newly launched Red Hat Campaigns and Demand Generation platform, part of the broader Red Hat Partner Demand Center, which also includes Lead Management, is crafted to help you rapidly expand your demand generation efforts and adapt to emerging opportunities. Its intuitive design means you can execute campaigns from start to finish with ease.

Key benefits & features

  • Autonomous campaign execution
    • 欧博体育平台 platform empowers you to execute campaigns independently, from planning to launch.
  • Easily customizable content
    • 欧博体育平台 materials can be co-branded with your logo and personalized to incorporate your partner messaging and calls to action.
  • Comprehensive tracking & lead management
    • Gain deep insights into your activities, performance, and leads through detailed dashboards.
  • Extensive content & campaign library
    • This growing library includes over 16 ready-made campaigns available across Red Hat鈥檚 9 core languages that span all major Red Hat products, providing a wealth of resources at your fingertips.
  • Agency services for cost
    • You can submit requests directly through the platform to Red Hat recommended agencies in your region. 

 

Interested in seeing the full capabilities of the platform in action? 

Join us for our upcoming , for a comprehensive demo of the platform and its capabilities. This is a prime opportunity to understand how this tool can revolutionize your marketing efforts. If you are unable to attend the live session, the webinar will be available on demand for you to watch at your convenience post session. 

 

Ready to get started? Request access today!

We are excited for you to experience how this platform can enhance your marketing and demand generation initiatives and adapt to emerging opportunities. .

Categories:

Marketing
lauren E
Lauren Erikson
Senior Manager, Global Partner Programs, Red Hat
Over the last 15 years, Lauren has worked with enterprise organizations to develop demand generation and partner programs across the ecosystem. She spent 13 years at SAP driving marketing efforts through channel partners and across various industries including Healthcare, State and Local Government, as well as for SAP SuccessFactors. Lauren joined Red Hat in 2020 to lead the SAP global marketing strategy and execution and drive bottom-line success through partner marketing initiatives that deliver revenue growth and market penetration. Lauren holds a BA from Colgate University and an MBA from Drucker School of Management.