Distribution

For select global and regional distribution partners who enable and support Red Hat鈥檚 reseller partners

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Enable, scale, and support other partners

As a distribution partner, you make it easier for our resell partners to close sales and build services around Red Hat technology. You are not only our company鈥檚 system of scale鈥攜ou are our trusted advisors. Our Distribution module rewards the value you add by building, developing, and scaling multivendor solutions, and delivering support to other Red Hat partners.

What makes a successful distribution partner

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Reseller training

Provide Red Hat training and requirements to reseller partners to help them build sales, technical, and delivery expertise, and advance their partner status

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Technical enablement

Execute presales activities by assisting partners with demos, licensing guidance, technical planning, and building enablement road ma

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Marketing and sales support

Help reseller partners with demand generation, growth planning, quotation support, and proof-of-concept assistance to drive partner revenue

Enhance your expertise with our training program

To effectively enable and support your aligned reseller partners, distribution partners and demonstrate the required sales and technical skills. 

Our training program offers outcome-driven courses, labs, and performance-based exams designed to validate skills in high-demand technologies. Access to development labs and sandboxes help you gain expertise in emerging technologies like AI and virtualization, and equips teams with the necessary knowledge and hands-on experience for success.

Available training resources

  • Access more than 75 training courses to help sales and technical teams sell and deliver the full range of Red Hat technologies.
  • Benefit from discounted exams for nearly 40 industry-recognized Red Hat certifications to build a skilled team that drives sales and enhances customer satisfaction.
  • Explore more than 35 curated content channels covering go-to-market technical enablement, services learning paths, route-to-market opportunities, and joint solutions.

Tools and resources

Enable reseller partners

Red Hat reseller partners select a primary distribution partner to work with them to effectively deliver Red Hat solutions to their customers. Distribution partners play a crucial role in the success of reseller partners by providing essential support throughout the sales cycle with training, webinars, workshops, sales enablement, industry expertise, and technical assistance. 欧博体育平台y also act as subject matter experts on Red Hat partnering requirements, ensuring resellers progress.

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FAQs

Is the Distribution module right for me?

If you act as an intermediary between Red Hat and partners who sell Red Hat solutions directly to end customers, our Distribution module fits your needs.

What are the benefits?

欧博体育平台 Red Hat Partner Program provides you with a range of benefits designed to help further your success and uncover new opportunities. Benefits include: access to a variety of training, workshops, and further enablement support; eligibility for Partner Account Management; deal registration discounts; market development funds (MDF); marketing management; marketing plan assistance; featured partner success stories; access to customer portal and knowledge base; Ecosystem Solution Architects, and more.

What activities can I do?

Partners earn activity points by engaging in and completing tasks within each module. Distribution partners participating in this module earn activity points for: completing Red Hat training and certification courses, delivering training to resell partners, deal registrations, completing value-based activities such as marketing campaigns and proof-of-concepts.

Grow your business with Red Hat

Turn challenge into opportunity by collaborating with us on joint solutions.

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