Resell
For partners who sell Red Hat products and services directly to customers and engage in go-to-market activities
Sell Red Hat technologies to customers
Our Resell module recognizes and rewards partners for their engagement and transactions with customers. Whether you鈥檙e a reseller, solution provider, or regional system integrator (RSI), this module can help with your goal of growing your business and creating value for customers.
What makes a successful resell partner
Go-to-market pipeline
Build a go-to-market pipeline and generate demand for your business. Use marketing tools to improve your efforts and increase visibility for your solutions.
Deep product knowledge
Understand the full range of solutions being resold and consult customers on features, benefits, and integrations.
Strong vendor relationship
Takes advantage of co-selling opportunities, joint marketing, and partner enablement resources.
Scale your business while addressing customer challenges
Partnering with Red Hat gives you access to open source technology, partner enablement, marketing resources, and a substantial partner ecosystem.
More than collaboration, it's a strategic investment designed for mutual growth. We equip you with the benefits, rewards, and support necessary to unlock new opportunities, drive revenue, and achieve lasting success in a competitive market. Your commitment fuels our shared innovation, directly contributing to your bottom line, and expanding your market influence.
Partner activities and benefits
We offer support for PoC to focus on building and developing an idea and test whether it鈥檚 possible and profitable. For AI platforms, proof of concepts go a bit further with model training or model inferencing and a performance-based evaluation.
Deal registration
Deal registration can help expand your business by rewarding partners for bringing in new opportunities and engaging in pre-sales activities.
Financial incentives
Incentives help partners accelerate business growth and improve profitability via predictable and consistent incentive offerings including rebates and market development funds (MDF).
Tools and resources
Partner Library
欧博体育平台 Red Hat Content Center is our partner library that provides ready-to-use content to support your sales, marketing, and technical efforts like product information and pricing sheets.
Renewals intelligence
A sales tool that gives access to data and reporting that offers you a complete picture of your renewals business with Red Hat. Use the descriptive and predictive insights to grow your business.
Get support and align with distributors
For Red Hat resellers, working with an aligned distributor is an advantage that empowers you to maximize your Red Hat business and deliver exceptional value to your customers. Distributors act as an extension of your team, providing the resources and expertise you need to succeed in a competitive market.
Finding the right distributor aids in your success by providing support throughout the sales cycle with training, webinars, workshops, sales enablement, industry expertise, and technical assistance. This support includes:
- Working with solutions architects and engineers that provide expert insights into the products and services you鈥檙e selling
- Facilitating webinars and workshops to help you learn more about solutions and sell better to customers
- Assisting with marketing resources, lead generation, and go-to-market strategies
FAQs
Which types of companies participate in the Resell module?
If you sell or deliver technology solutions to customers, our Resell module fits your needs 鈥� reseller, solution provider, or regional system integrator (RSI) included.
How do I get started with the Resell module?
Partners interested in enrolling in the Resell module must agree to the module-specific terms. All partners will be subject to annual renewal and compliance activities. Partners in the Resell module must maintain minimum training requirements, ensuring that partners demonstrate essential sales and technical skills and capabilities.
What activities can I do?
Partners earn activity points by engaging in and completing tasks within each module. Resell partners participating in this module earn activity points for completing Red Hat training and certification courses; completing the deal registration process; and completing value-based activities, such as marketing campaigns and proof of concepts.
Grow your business with Red Hat
Turn challenge into opportunity by collaborating with us on joint solutions.
